Dutch Company Starts New Internet Address System

Abstract

Amsterdam-based UnifiedRoot S&M BV has created an Internet addressing system that eliminates top-level domains such as .com and .edu, allowing organizations and individuals to register Internet addresses ending with the name of their businesses or other words. The new system can combine top-level domains with second-level domains for what the company calls more intuitive addresses for different categories of products and services, such as vegetables.supermarket. UnifiedRoot has established 13 master root servers worldwide to run its domain name system. To avoid conflicts, the company said, it will not register top-level domain names already registered by the Internet Corporation for Assigned Names and Numbers (ICANN). Existing Internet service providers will have to update their server directories to accommodate the new system names.

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