Abstract
One of the NLII's top priorities is the fostering of market structures for the development and delivery of interactive learning materials. The program is focused especially on markets that provide the evaluation, acquisition, distribution, and publication of proprietary, Web-based digital learning materials. Patrick McElroy, founder of Learning Content Exchange and NLII annual meeting 2003 general session speaker, has worked with publishers as well as courseware and technology companies in helping them create business models and distribution strategies for digital content.